JULY 2017 DAI SOLUTIONS ADVISOR
Although Costco and Whole Foods sell groceries, almost no one thinks of them in the same way. One is associated with items sold in bulk at a no-frills warehouse and the other with natural foods sold in an upscale market environment. The impressions we have of these businesses – their brands – are carefully curated… Continue reading
THE VALUE OF A STRONG BRAND
According to Statista.com, there are nearly 223 million smartphones in the U.S., and digitaltrends.com reports that almost 45% are iPhones, with Samsung phones a distant second at 28%. Continue reading
DESIGN AND VISUAL PERCEPTION
Imagine wearing a burlap sack to an executive job interview or ripped jeans to a black-tie event. Despite having the best of intentions, how you present yourself affects how others perceive you. Continue reading
JUNE 2017 DAI SOLUTIONS ADVISOR
Stakeholder engagement is an essential component of managing change at any organization. Communication is key, but will be ineffective if you approach a situation without an understanding of the values, objectives, and nuances of the groups that impact project success. You’re also likely to fall short of your goals if you try to dictate solutions… Continue reading
ENGAGING WITH A CLIENT FROM ANOTHER CULTURE
These days, many companies find themselves reaching across geographic boundaries to expand their business. Not only can this diversify your stream of revenue, it also can teach you valuable lessons and broaden your perspective on other cultures. Continue reading