SELECTING THE BEST CHANNELS TO CARRY YOUR MESSAGE
A critical part of developing and implementing a communications strategy is selecting the channels and vehicles you will use to carry your message. Beyond print media; radio, TV, outdoor, mobile, and social media all offer you different ways to reach your audience. To properly leverage each one, or to decide which to employ, you need to understand the strengths of each. Continue reading
JULY 2017 DAI SOLUTIONS ADVISOR
Although Costco and Whole Foods sell groceries, almost no one thinks of them in the same way. One is associated with items sold in bulk at a no-frills warehouse and the other with natural foods sold in an upscale market environment. The impressions we have of these businesses – their brands – are carefully curated… Continue reading
THE VALUE OF A STRONG BRAND
According to Statista.com, there are nearly 223 million smartphones in the U.S., and digitaltrends.com reports that almost 45% are iPhones, with Samsung phones a distant second at 28%. Continue reading
DESIGN AND VISUAL PERCEPTION
Imagine wearing a burlap sack to an executive job interview or ripped jeans to a black-tie event. Despite having the best of intentions, how you present yourself affects how others perceive you. Continue reading