New Beginnings Vocational Program offers powerful and effective solutions to the educational and developmental challenges of students with special needs and learning disabilities in Washington, D.C. DAI Solutions delivered an integrated suite of campaign materials—including a new logo and visual identity, social marketing materials, collateral and a responsive website design—to educate audiences and continue raising awareness of the important work being done at the school.
Challenge: New Beginnings Vocational Program wanted to raise its online profile to help with fundraising efforts to support the needs of its at-risk students.
Approach: DAI Solutions created a new logo and visual identity for New Beginnings, then integrated both into the design of a responsive website and a suite of social media and other collateral materials used for fundraising and to drive traffic to the online site.
