Although Costco and Whole Foods sell groceries, almost no one thinks of them in the same way. One is associated with items sold in bulk at a no-frills warehouse and the other with natural foods sold in an upscale market environment. The impressions we have of these businesses – their brands – are carefully curated from the language they use describing themselves to the shopping experience they provide. Whether you realize it or not, your organization has a brand and protecting it should be a priority.

In this month’s issue of the Advisor, we explore the many facets of branding including developing your visual identity. Read the July DAI Solutions Advisor.