APRIL 2017 DAI SOLUTIONS ADVISOR
A communications plan is a critical part of an engagement strategy. An effective plan starts with the end in mind. Based upon your desired outcome, it describes how messages and communications channels will be used to reach target audiences and drive them to behaviors that will achieve your goals. In this month’s Advisor, we outline… Continue reading
PLANNING FOR ACTION – CRAFTING A COMMUNICATIONS PLAN THAT YOU CAN ACTUALLY USE
How many times have you poured your energy into a plan, communications or otherwise, only to see it languish on a shelf, lifeless and spent as soon as the ink is dry? Continue reading
FIND THE RIGHT AUDIENCE TO SHARPEN YOUR COMMUNICATIONS
So you’ve been tasked with writing a communications plan. Great! It’s time to sit down and start thinking through your goals, objectives, tactics, and audiences. Continue reading
DAI SOLUTIONS A HIT AT FLORIDA GOVCON
DAI Solutions founder and CEO Dr. Sheri Dougherty participated as a featured panelist at the Florida GovCon Summit 2017 on March 29-30 in Tampa, FL. Continue reading
IAC AWARDS | MARCH 2017
DAI Solutions received an award for Best Military Social Media campaign from the Web Marketing Association in its 2017 Internet Advertising Competition (IAC). Congratulations to Kizita Awuakye for creating this award-winning campaign for the Guard and Reserve Support Network, a Department of Defense agency. The Department of Defense Guard and Reserve Support Network (GRSN) is… Continue reading